CASE STUDY

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22 Steps To Perfection

Creative Strategy, Direction, Production

How to Create the Perfect Cap

Inside the Derby, NY New Era Cap plant you will find yourself in awe of the large space, the machines, and the people. Every step of the process involves a human and their hands. These hats are literally handcrafted in everyway. We captured all 22 steps, to tell the story of how the iconic New Era 59Fifty cap is made. What new Era Cap themselves, calls "The 22 steps to the perfect cap."

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My Project Roles

- Technical & Creative Research
- Assistant Producer
- Led Post Production
- Asset management & Delivery