Social Content + Digital Ads for the
Largest Headwear Brand in the World
Creative Strategy, Direction, Production
When you're a lifestyle brand at the top your content output is massive. Especially when you're releasing new products multiple times a week and sometimes even multiple times a day. In each quarter of 2021 we provided creative and production support for multiple New Era Cap e-comm product campaigns.
It was important that the product and the creative campaigns had the same look and feel their consumers were accustomed to. To keep the integrity of the brand and keep creative fresh, we collected and analyzed 12 months of social posts from previous campaigns. We used this data as our baseline and evolved outward. This allowed us to introduce new concepts that kept to the brand standards.
The final deliverables were deployed strategically as part of New Era Cap's owned and paid digital marketing. Resulting in hundreds of thousands of consumer engagements and directly supporting sales of online programs. At the end of 2021 New Era Cap hit 1.1 billion in revenue for the first time ever.
- Art & Creative Direction
- Brand Research
- Production Management
- Photo Direction
- Led Post Production/Digital Retouching
- Asset management & Delivery
