CASE STUDY
My Mom Is...
Creative Strategy, Direction, Production
Building upon the success of “What Words Can’t Say, ”this long-form video was created to celebrate moms at Mother’s Day. Once again, we celebrated real people and real relationships.
This video became the core of Kay Jeweler's Mother’s Day marketing theme and was organically recognized by a top jewelry trade media as the #10 Jewelry Promotion of the Year in its annual list.
- Creative Concept & Pitch
- Technical & Creative Research
- Copy Writing
- Led Post Production
- Visual Effects
- Asset management & Delivery
